Communications Technology

Introduction: In this activity you will learn some of the design principles used in business and industry to create and produce a marketable product. utilizing design and fabrication processes practiced by the graphics industry, you will layout and generate a variety f project ideas. This activity will provide you with an understanding of the importance of Design and Technology in business by looking a the Graphics Industry and carrying out research for creating a great design.

Homework: Take a look at graphics designs around you. collect a few examples of advertisements from a teen magazine and compare them. Can you figure out what the message is trying to communicate? Bring at least 3 examples to class tomorrow mounted on a sheet of paper. You must have the following questions answered about each example: What is the ad trying to sell you? How is the company trying to sell their product? (Any free bees?) Why were you attracted to the ad? What type of magazine did the advertisement come from? What type of research do you think the designers of this ad conducted before creating their designs? Who is the advertisement marketed towards? (Age, Gender?) Why do you think it will or will not sell the product? Any other comments you would like to contribute?

Problem Statement: Tsosie & Daughters, a new toy manufacturing company, has just moved their new corporate office to Hermosa beach. They have contacted the school to inquire about hiring on students to create advertisement campaigns for their new products. They understand that the students in the Technology education class have been studying design and technology concepts and would like to see what you've got! You will be given a design brief to solve. Read it carefully. Don't cut corners! The top students will be hired on to develop Tsosie & Daughters new toy line advertising campaign. Good Luck!

Design Brief: You are to develop a product out of the shapes given. (See below)) You must also produce an advertisement for a magazine ad tat will sell the product line.

Research: Research how industry attempts to sell consumers products. compare and contrast the impact of the advertisement on consumers and products.

Reference: You will need to explore the Internet, books, magazines, and the graphic design industry to research your problem. Locate examples of advertisements that already exist in the workplace and your school. Investigate what is written on selling products and how it appeals to the consumer. What social and cultural impacts had advertising had on students of your generation?

Applied Technology What materials will you need? Digital camera? Why is it important to have a dynamic selling campaign to communicate your thoughts. Marketability of a product relies on how the produce is presented, think about how you should present your final product.

Communication and present: The board of directors or classmates will be on hand to evaluate your product and advertisement design. Be prepared to show and explain how you developed your presentation. Show all preliminary sketches and art work. Work through the design process. In order to sell your ideas you must present and communicate it in a professional manner. Criteria: Then final design must include the fallowing: All shapes must be used. You may distort them if needed. You may duplicate them if needed. No other shapes may be used. You must present and communicate your ideas to the class. Evaluation: You will be graded on the following: Creativity in both product design and the presentation. You must explain why the final product was the best solution for this problem. You must be able to defend your solution by giving examples of research executed to complete this project. Prototype should look professional, fit the criteria and in presentation format. Be prepared to show and explain how you developed your design. All preliminary ideas must be included in your presentation.